Turn the work you love into a business that works.

Passion to Profit
Money Back

A simple, structured way to turn your
expertise into consistent clients and income.

Actionable 10-step marketing plan
Weekly coaching Support
Asset Build Plan

Brands we’ve built:

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Building a business isn’t easy.

After investing in courses, certifications, and developing your skills, you discovered something frustrating: being great at what you do doesn’t automatically build a successful business. Now you’re left with questions like:

Question
650k+
Why am I still struggling to get clients consistently?
Some months are busy. Other months are completely quiet. You're tired of never knowing where your next client is coming from.
Question
98%
Why aren't people seeing the value in what I offer?
You know your work creates results. But conversations still leave you doubting yourself, lowering your rates, and wondering if people will ever be willing to pay your worth.
Question
500+
Why does everyone else seem to have it all figured out?
You’re trying everything you hear about. Marketing ideas, sales tactics, pricing strategies. But you’re frustrated because nothing is actually changing in your business.

What if being great at what you do isn't enough to build a business that works?

What if you're simply missing the business-building skills nobody taught you?

Talent and skill don’t automatically translate into clients, clear messaging, or profitable pricing. They don’t show you how to market consistently or build steady income. And that’s exactly what Business Booster is designed to change.

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It’s an 8-week collaborative build-up where you get:

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Business launch strategy
We guide you through a proven 10-step marketing framework to turn your passion into a clear, profitable business. You’ll know exactly what to focus on and how to move your business forward with confidence.
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Brand guide
We'll uncover your brand's core strengths, audience, message, and differentiators. Everything gets captured in a clear guide so you can grow boldly.
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One-on-one guidance
We guide you every step of the way, helping you make confident decisions and stay clear on your next steps. No more confusion or trying to figure it all out alone.
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Strategic feedback
Get consisent support and expert feedback. Share your email scripts, web copy, or brand designs for review to ensure everything is properly aligned with your strategy.
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Action plan
Leave with a clear, tailored action plan so you know exactly what to do next to attract the right leads, get consistent clients, and create steady income doing work you love.
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Want more to build on?

You can get:

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Ongoing coaching support
Get ongoing support as you implement your strategy. Address challenges quickly with guidance from someone who already knows your business inside and out.
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Build plan
Get a clear plan for bringing your strategy to life. Receive detailed direction for the assets, messaging, and visual elements needed to create a cohesive brand.
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Asset feedback session
Get expert feedback on your marketing assets. Be confident that your copy, design, and messaging align with your strategy.
Passion is where your business begins.

Strategy is what helps it grow.

Team up with us and get:

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Strategic Foundations
Build your business with a clear step-by-step proven system, instead of constant trial and error.
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Complete Business toolkit
In 8 weeks, get a full marketing and sales plan so you know how to promote, price, and sell with confidence.
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Full-service experience
Add optional implementation support to keep your marketing assets aligned with your strategy and goals.
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Collaborative process
You’re involved at every step with ongoing guidance so you understand the concepts, learn how to apply them, and never feel stuck or unsure of what to do next.
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Proven expertise
With 8 years of hands-on experience and top-tier training, your brand is in trustworthy hands.
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A passion partner
We care as much as you do. Enjoy collaboration, support, and commitment to your success.
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I need more than skill to build my business.
Let’s talk
Let’s talk

Real Feedback

From Real People

Natural Sense for Business and Marketing
Not only is Chavy one of my star certification students, she also has a natural sense for business and marketing that I seldom see today. She also genuinely cares about her clients and is committed to their success. I highly recommend that if you have the opportunity to work with Chavy, you should grab it.
estie starr_Favicon
five-star
Estie Starr
Clear Vision and Plan of Action
Going through the sessions with Pinnacle really helped me work through all the buzz and haze of what I CAN do in order to have a clear understanding of what I ACTUALLY do. I would say the same with the action plan for marketing which really helped me get a clear vision and plan of action to get into the market.
five-star
Shloimy Elbaum, Say Lechayim
Incredible Talent
Chavy's marketing expertise is truly remarkable. She has an incredible talent for clarifying complex information and addressing the root of any problem. She understands and relates to the challenges small businesses face, and genuinely provides effective solutions! Her advice was instrumental in clarifying things that were really confusing for me.
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five-star
C. Klinger, Keyframe Media
Real Clarity and Practical Actionable Ideas
I had a great experience working with Chavy. I came into each session with so much noise in my head, ideas swirling, questions piling up, and Chavy had this incredible ability to cut through all of it. She broke everything down clearly, and what felt overwhelming suddenly felt manageable. She gave me real clarity and practical, actionable ideas I could actually use. Her responsiveness was outstanding too. No question went unanswered and I never felt left hanging. On top of all that, she was incredibly kind, supportive, and helpful throughout the entire process.
five-star
Gitty Reiss Photography
Clear Vision and Plan of Action
Going through the sessions with Pinnacle really helped me work through all the buzz and haze of what I CAN do in order to have a clear understanding of what I ACTUALLY do. I would say the same with the action plan for marketing which really helped me get a clear vision and plan of action to get into the market.
five-star
Shloimy Elbaum, Say Lechayim
Incredible Talent
Chavy's marketing expertise is truly remarkable. She has an incredible talent for clarifying complex information and addressing the root of any problem. She understands and relates to the challenges small businesses face, and genuinely provides effective solutions! Her advice was instrumental in clarifying things that were really confusing for me.
Keyframe logo icon
five-star
C. Klinger, Keyframe Media
Natural Sense for Business and Marketing
Not only is Chavy one of my star certification students, she also has a natural sense for business and marketing that I seldom see today. She also genuinely cares about her clients and is committed to their success. I highly recommend that if you have the opportunity to work with Chavy, you should grab it.
estie starr_Favicon
five-star
Estie Starr
Clear Vision and Plan of Action
Going through the sessions with Pinnacle really helped me work through all the buzz and haze of what I CAN do in order to have a clear understanding of what I ACTUALLY do. I would say the same with the action plan for marketing which really helped me get a clear vision and plan of action to get into the market.
five-star
Shloimy Elbaum, Say Lechayim
Incredible Talent
Chavy's marketing expertise is truly remarkable. She has an incredible talent for clarifying complex information and addressing the root of any problem. She understands and relates to the challenges small businesses face, and genuinely provides effective solutions! Her advice was instrumental in clarifying things that were really confusing for me.
Keyframe logo icon
five-star
C. Klinger, Keyframe Media

It’s not guesswork.

In the 10-step marketing plan, you’ll learn to:
01
Map your vision
We'll uncover your three goals: what you want now, soon, and someday. Plus, we'll talk about that exciting vision that gets you up in the morning.
02
Uncover your why
We'll dig into the why of your business. What problem are you solving? Why does it matter? Those answers become the compass for every business decision.
03
Get to know your clients
No more guessing about your ideal clients. We'll get crystal clear on who they are, what keeps them up at night, and why your offer is best for them.
04
Build your brand
We'll craft your brand identity—from compelling messaging to striking visuals. You'll get your unique story, tagline, voice, logo, colors, and fonts all working together to communicate your value.
05
Conquer the market
We'll look at what others in your field are doing and find your sweet spot in the market. No more feeling like just another face in the crowd—you'll know exactly what makes you different so you can stand out for your clients.
06
Package your passion
We'll package your skills into services that your ideal clients want to buy. No more offers that fall flat, yours will be services people are ready to pay for.
07
Profit with purpose
No more pulling numbers out of thin air or undercharging. We'll set prices that reflect your value, feel good to say out loud, and attract the clients you’re after.
08
Set the experience
Every interaction with your business should feel intentional. We'll make sure your space (digital or physical) gives clients the right impression from the start.
09
Attract your clients
You'll get a custom promotional plan targeting your ideal clients. We'll match marketing tactics to your specific strengths and pinpoint tools that deliver results.
10
Clinch those deals
You'll learn exactly what to say during sales conversations, how to follow up without being pushy, and how to turn happy clients into your best marketing tool through referrals.
01
Map your vision
We'll uncover your three goals: what you want now, soon, and someday. Plus, we'll talk about that exciting vision that gets you up in the morning.
02
Uncover your why
We'll dig into the why of your business. What problem are you solving? Why does it matter? Those answers become the compass for every business decision.
03
Get to know your clients
No more guessing about your ideal clients. We'll get crystal clear on who they are, what keeps them up at night, and why your offer is best for them.
04
Build your brand
We'll craft your brand identity—from compelling messaging to striking visuals. You'll get your unique story, tagline, voice, logo, colors, and fonts all working together to communicate your value.
05
Conquer the market
We'll look at what others in your field are doing and find your sweet spot in the market. No more feeling like just another face in the crowd—you'll know exactly what makes you different so you can stand out for your clients.
06
Package your passion
We'll package your skills into services that your ideal clients want to buy. No more offers that fall flat, yours will be services people are ready to pay for.
07
Profit with purpose
No more pulling numbers out of thin air or undercharging. We'll set prices that reflect your value, feel good to say out loud, and attract the clients you’re after.
08
Set the experience
Every interaction with your business should feel intentional. We'll make sure your space (digital or physical) gives clients the right impression from the start.
09
Attract your clients
You'll get a custom promotional plan targeting your ideal clients. We'll match marketing tactics to your specific strengths and pinpoint tools that deliver results.
review
Clinch those deals
You'll learn exactly what to say during sales conversations, how to follow up without being pushy, and how to turn happy clients into your best marketing tool through referrals.
Stop guessing, start building
Let’s talk
Let’s talk

Fueled by passion.
Powered by strategy.

This is for you if:

You love what you do, but your income doesn't reflect it.
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You’re struggling to get noticed and attract consistent clients.
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You're tired of second-guessing your pricing, marketing and business decisions.
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You’re passionate about your business and ready to invest time and energy into building it.
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You don't want to change what you do. You want to change the results you're getting.
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The heart behind the smarts

Meet Chavy Lipshutz, the partner in your business success:

After eight years of building memorable brands as a graphic designer, I noticed a pattern. Many talented business owners were pouring time and money into their branding only to hit a dead end, frustrated and struggling to land clients.
The problem wasn't a lack of passion.
It wasn't a lack of skill.
And it certainly wasn't a lack of effort.
What was missing was a clear business strategy. A roadmap. A framework that connected their expertise to real business growth. That realization led me beyond design and into marketing strategy, focusing on the tools that actually make a business succeed.

Now, you can transform your expertise into a profitable business through clear strategy, practical guidance, and a step-by-step roadmap for long-term success. Being great at what you do is not enough. You also need to know how to build a business.

Collaborate for:

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Passion
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Creativity
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Confidence

I keep learning, so you keep growing:

Everything you need to turn your expertise into earnings.

Business Booster

Basic:
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Business Launch Strategy
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2 Months Support
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Brand Overview
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Action Plan
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Strategic Visual Identity
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Brand Colors
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Brand Fonts
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Brand Style Guide
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1 Print Collateral
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Web Copy
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Landing Page
I want this!
I want this!
Standard:
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Business Launch Strategy
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2 Months Support
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Brand Overview
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Action Plan
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Additional 3 Months Support
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Web Copy
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Landing Page
I want this!
I want this!
Premium:
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Business Launch Strategy
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2 Months Support
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Brand Overview
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Action Plan
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Additional 6 Months Support
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Complete Asset Build Plan
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3 Feedback Sessions
I want this!
I want this!

Also Available:  DIY Implementation Program, Guidance Subscription Plans,  Single Coaching Session, Asset Build Plan, Asset Feedback Sessions

Success Stories

Blog
January 10, 2024
Expert Strategies, Real Business Success
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ken jane
man
October 25, 2024
Insights for Sustainable Business Growth.
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Johnson Nolan
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December 14, 2024
Scaling Businesses with Smart Solutions
review
Bobby Levi
Take my business up there
Let’s talk
Let’s talk

Lay the foundations and go from

Working hard but feeling like your business is failing.
To a step-by-step plan that brings you clarity.
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Wondering where your next client is coming from.
To knowing exactly what to do to attract right-fit clients.
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Feeling unsure about your packages and pricing.
To confidently communicating your worth and charging accordingly.
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Wasting time and money on trial-and-error marketing.
To a proven 10-step system that sets you up for long-term success.
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Loving what you do but struggling to make it profitable.
To feeling confident, in control, and ready to grow.
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I want my skills to earn me money
Let’s talk
Let’s talk

There’s an answer to everything.

Something else on your mind?

Passion to Profit
Money Back

You already invested in becoming great at what you do.

Now it's time to build your business around that.

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Strategic
Foundations
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Complete Brand Toolkit
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Full-Service Experience
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Collaborative Process
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Proven Expertise
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A Passion Partner

Ready to go from

passion to profit?

skills to success?

effort to income?

passion to profit?

Ready to go from

logo to long-term success?

business card to booming business?

scattered to strategic?

logo to long-term success?